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Consumer Insights & Trends

What makes Irish consumers tick?

Want to know about the impact that direct mail has on Irish consumers? Well you have come to the right place. Here we analyse all elements of the marketing mix and monitor how consumers receive, value and act when they receive direct mail.

Direct Mail Consumer Tracker 

In this section we look at direct mail activity across different business sectors in Ireland. We ask consumers to tell us their views about advertising and probe into the area of consumer trust and behaviour. Click here to read more.

Irish Consumer Behaviour Key Insights

  1. 18-25 year olds enjoy receiving mail. (74%)
  2. Over half of 18-25 year olds will buy more online with a catalogue to hand. (54%)
  3. Irish households prefer to receive their loyalty rewards in the post (95%).
  4. 70% of Irish consumers have more than one email address.

Marketer Tool Kits

We put the time in so you don’t have to. Our Marketer Tool Kits tackle the current marketing challenges our customers are facing. They are a quick and easy way to keep up to date with the view of Irish consumers.


Charity direct mail brings out the generosity in Irish consumers

Charities are using Direct Mail to target more consumers today than they have for years. Not surprising when you consider that consumers donate the highest average amounts in response to Direct Mail campaigns versus any other advertising medium.

Local marketing, if removed could be fatal - Jul 2012

The Mail Media Unit carried out an experiment testing to see if there are differences in media consumption between consumers in Ireland and the UK. The results were a real eye-opener.


5 Lessons in Irish Consumer Loyalty -  Jan 2012

We asked Irish consumers about aspects of loyalty; see what they had to say.

7 Deadly Stats about Irish 18-25 year olds – Nov 2011

So we know 18-25 year olds enjoy receiving direct mail, we bring you the bigger picture and show how direct mail and online integration is key for this audience.



Sometimes it's just easier to ask.

If you have a burning question and want to find out more about any of the above topics, or indeed have a topic that we have not covered, let us know.  Submit research request

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