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Winners of the 2012 An Post Integrated Direct Marketing Awards give you the lowdown on their highly successful direct marketing campaigns. This is a showcase of some of the best campaigns from the Awards, you don't want to miss it! Join us for breakfast on Wednesday 23 May at the Westbury Hotel where you'll hear 4 x 20 minute thought-provoking and inspiring case studies.
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Cormac Tobin on Loyalty
Cormac Tobin, managing director of the DocMorris/Unicarepharmacy talks about how direct mail played an important role in recruiting 40,000 members which coughed up a real return on investment.
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