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Next Event: 28th Feb, Westbury HotelOn 28th February, after a year’s research involving Irish consumers and marketing decision makers, Gerard O’Neill of Amárach Research and Amie Peters of An Post will present valuable research findings for the first time at a very special event hosted by the Marketing Institute of Ireland. Prepare to be dazzled by the emerging trends that will quite simply change the way you drive your business forward.Don't miss out, book your place now
Cormac Tobin on Loyalty
Cormac Tobin, managing director of the DocMorris/Unicarepharmacy talks about how direct mail played an important role in recruiting 40,000 members which coughed up a real return on investment.