Award winning direct mail campaigns
Using mail not only helps you acquire new customers, target existing customers and generate leads for your sales team, but when included in any multi-channel campaign it can make a significant difference to your overall marketing success.
See how mail has been used successfully and how it can work wonders for your business, from the case studies to see how advertising through the post can achieve real results.
Neopost Ireland: Mailroom Emergency
Agency: Direct Marketing Campaign Management
This campaign drove the benefits of Neopost franking machines by identifying and qualifying highly profiled customers. The creative was tailored to key pain points identified in a pre-campaign research survey to ensure the most tailored and targeted approach. The creative strategy used the analogy of an Emergency Medical Kit to drive home these pain points being experienced by customers in a highly engaging and creative way. the campaign generated a 20-fold return on investment and surpassed targeted revenue ten times over.
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Send to: Mail Media Unit, An Post, General Post Office, O'Connell Street Lower, FREEPOST, Dublin 1