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How to plan a direct mail campaign

Every great campaign starts with a plan. And, like any marketing activity, planning your direct mail campaign is critical in ensuring its success. Planning involves a number of steps including setting your campaign objectives, through to defining your target audience, creating the offer, agreeing the budget, and setting up measurements to evaluate the success once the responses have all come in. ...

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Next Event: 28th Feb, Westbury Hotel
On 28th February, after a year’s research involving Irish consumers and marketing decision makers, Gerard O’Neill of Amárach Research and Amie Peters of An Post will present valuable research findings for the first time at a very special event hosted by the Marketing Institute of Ireland. 

Prepare to be dazzled by the emerging trends that will quite simply change the way you drive your business forward.

Don't miss out, book your place now