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Local Marketing with Admailer.ie Case Studies

Did you know you can pinpoint your local customers in Ireland?

With Admailer.ie you can reach new, local customers for less than the price of a stamp, by designing a promotional postcard on the easy-to-use Admailer.ie website. Your special offer will then be printed and delivered to customers in your area within 3 - 4 working days.

Design, data, print and postage for your Admailer.ie postcard for just €0.58c ex VAT, minimum 200 addresses. A full campaign will cost you as little as €116 ex VAT.

Find out why 1,000's of businesses visit Admailer.ie every week.


Magnet Networks


"This was an interesting way for us to track the actions of the consumers upon receipt of the card – we noticed activity on the site in the morning when the postman delivered the card and then again in the evening when workers arrived home", says Kevin O'Brien, Marketing Manager.

Magnet is home to Irelands Fastest Broadband Speeds and when they wanted to let the residents of the town of Ennis, Co Clare know that they could avail of recent line upgrades and broadband speeds of up to 70Mb they felt that Admailer.ie would be an ideal, low cost option for them to get the message into over 10,000 households in their selected target area.

The company, who have been rated by Netflix as the fastest internet service provider in Ireland in 2013, used the card as an opportunity to highlight a discount off customers first bill and sent customers to a dedicated website which they used to track the response of the card.

Cloud Compare, Dublin 9


Cloud Compare is Ireland’s first dedicated Cloud Services Brokerage for Business. Their aim is to recommend, implement and manage the Cloud solutions that bring value to businesses. As a recently established Irish business Cloud Compare were looking for ways to raise awareness of their cloud brokerage business and in particular their role in educating SMEs.

Eamon Moore, Managing Director explains: “One of our main areas of focus is education. Our tailor-made workshops give key staff a clear understanding of the technology behind Cloud Computing while addressing any questions and concerns. We used Admailer.ie to target business addresses in the Dublin 2 area offering a discount on our half-day Cloud Ready workshops. We had a number of enquiries once the card landed on the doormats and I’m now setting up meetings with these potential clients".

The Meat Company, Dun Laoghaire, Co Dublin


“We have already made back in sales what we spent on the campaign just in the first few days, and what’s more is we signed up all the new customers who came in with the postcard to our loyalty scheme. I will be placing another order today.”
Owner, John’s Meat Co., Butchers, Dun Laoghaire, Co. Dublin.

This is a terrific campaign as the owner rallied his team behind his meat counter, took the photo on his iPhone and uploaded it to Admailer.ie. He wanted to test one side of the street first, so did that. He made his money back and more, and signed up his new customers to his loyalty programme. Happy with that result, he then ran the same campaign to the other side of the street. His customers are coming in saying they think the postcard is great and they have stuck it on their fridge – he was laughing saying he is telling them to bring it in to get their discount, he said the card was really well received. He is seeing response rates of 3-4% and an average spend of €20, he thinks it is great.

McGuirk Beggan Property, Terenure, Dublin 6


“We have used the service a number of times, our most recent campaign mailed late last week and we have had a good few phone calls already this morning, good reaction.”
Director, McGuirk Beggan Property, Terenure.

Having tested Admailer.ie for driving new listings and buyer enquiries, McGuirk Beggan Property now run Admailer.ie campaigns on a regular basis. Louise Beggan and Jillian McGuirk are the two directors of McGuirk Beggan Property, they first heard of Admailer.ie at the An Post GrowMyBusiness conference last October and were one of our first customers. There was a template created for them on Admailer.ie so they do all of the work themselves and always see a response. They send out two types of messages – ‘We are selling in your area/we have disappointed cash buyers’ and ‘1% fees’. They say Admailer.ie makes the phones ring, they rest is up to them!

Bryan S Ryan, Galway 


“As Irelands largest Managed Print Services Company we needed a quick and professional platform to communicate the launch of our business in Galway. Overnight we reached 3,000 plus businesses throughout the region and the response and reaction have been superb. We are already planning our next offer to the market via Admailer.ie
Regional Manager, Bryan S Ryan, Office Equipment, Galway.

With Admailer.ie you can target residential addresses, commercial addresses or both. This is a very positive B2B case study. They gave away cinema tickets to all recipients who made contact with their new office in Galway – not only did Admailer.ie work for them in relation to raising awareness of their new presence in the Galway region they made their money back within days of mailing with 2 sales of office supplies in the week after mailing.

Rock Fitness, Dundrum uses Admailer.ie to increase memberships


Legslove.ie uses Admailer.ie to drive more visitors to their website


FX Buckley uses Admailer.ie to attract 125 new customers in just one week


 

Find out more about Admailer.ie



To pinpoint your local customers for less than the price of a stamp*, visit Admailer.ie

 

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