To keep you in the know, we have sourced the best in international Direct Mail Research and highlight how Ireland performs relative to International levels.
 

Benchmarking Direct Mail Volume in Ireland

As can be seen from the charts below the volume of Direct Mail sent by marketers in Ireland is still considerably less than our International colleagues.

Average weekly number of Addressed DM received by IPC members is 4

Average weekly number of Unaddressed DM received by IPC members is 6

Source: IPC Global Postal Industry Report 2010

Media Choices Today: What’s Getting Through

• Learn how Direct Mail is an effective means to elicit an active response from your target audience.

Mail and the Internet

• Learn what well-seasoned marketers know. By integrating both Direct Mail and the internet in to your marketing mix, you command the attention of your target audience.

Catalogs and the Internet

• Understand how sending Direct Mail, particularly a catalog, will provide a solid boost to your online traffic and sales! 

   

Channel Preference: It pays to know

• At a time of increasing media clutter and consumer power, it is critical that marketers send the right message to the right person at the right time using their chosen channel! 

Gen X, Gen Y and the Mail

• Learn how you can really reach Gen X and Gen Y through Direct Mail.

Reaching Boomers With Mail

• Examine how marketers can harness the distinct powers of Direct Mail to drive this generation to respond. 

Direct Marketing trends in the Insurance Industry 

• Daniel Hayes, Vice President of Insurance Services at Mintel Comperemedia, evaluates past direct marketing trends, analyzes current communication methods, and looks to the future of Direct Marketing in the Insurance Industry. 

Online Credit Card applications and Mail

• See why mail is the number one catalyst for online applications compared to email and banner ads.

Research from Europe

B2B Marketing: Reaching the Decision Makers

• Direct mail is still the most effective way to reach senior contacts in B2B prospect organisations according to 56% of European and 53% of US companies. Read the full Pitney Bowes report.

UK  Royal Mail Media Centre: Direct Mail Volume Tracker

• Direct mail volume rebounded in 2010 and 16 to 34 year olds are the most responsive age group to direct mail in the UK. Read the full Mail Media Centre report.

Webcasts

International Direct Mail Environmental Research

European Mails Network 2009

• Discover the facts about the environmental impact of Door Drops, you might be surprised at how well it performs relative to Digital Media. Read the full report here