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2009 An Post Direct Marketing Awards

Killer Ideas at An Post

08/05/2009

With over 209 entries in this year’s An Post Direct Marketing Awards the judges, including creative guru Patrick Collister, had their work cut out delivering their final verdict on the ‘Killer Ideas’ of 2009.

Amie Peters, Head of Direct Mail at An Post said “We are delighted with the high standard of entries and attendance at the awards. There was a lot of excitement created by the Killer Ideas campaign in the run up to the awards and the number of new entrants this year is encouraging for the industry, highlighting the importance of Direct Marketing whatever the economic reality.”

250 marketing professionals gathered for An Post’s annual event on the 7th May at the Mansion House, in which Gold, Silver and Bronze were awarded in each category.

Official Awards Website: www.anpostdmawards.com

The gold medal winners in each category are as follows:

Sector Awards

Best Automotive

• Agency: Verve Marketing
• Client: Audi
• Campaign: Audi – Evolution through Innovation

Best Alcohol Drink
• Agency: RMG Target
• Client: Diageo Ireland
• Campaign: Guinness Relationship Marketing Programme: A Remarkable Experience

Best Charity & Public Sector

• Agency: The Hive
• Client: Barnardos
• Campaign: The Danone Big Toddle for Barnardos

Best Financial Services

• Agency: Drawing Inc
• Client: Standard Life
• Campaign: Bring it Home

Best FMCG

• Agency: Cybercom
• Client: Coca-Cola Ireland
• Campaign: Powerade – Never Give Up

Best Telecoms and Utilities

• Agency: Acorn Marketing
• Client: eircom
• Campaign: We’ve been doing the Maths

Best IT and Technology

• Agency: Gyro International
• Client: Neopost Ireland
• Campaign: The Gift of Time 

Media Awards

Best Direct Press
• Agency: Publicis D
• Client: Ulster Bank – Corporate Markets
• Campaign: Ulster Bank Business Achievers 2008

Best Direct Broadcast
• Agency: TEQUILA \ Ireland
• Client: Dept of the Environment, Heritage and Local Government
• Campaign: Change

Best Direct Digital

• Agency: Strategem Integrated Communications
• Client: Danone Baby Nutrition
• Campaign: Ireland’s Happiest Babies

Best Direct Mail Low Volume

• Agency: Javelin Direct
• Client: An Post
• Campaign: The Power of Direct Mail as a Marketing Tool

• Agency: RMG Target
• Client: Universal Graphics
• Campaign: Universal Graphics Lorry Mailing

Best Direct Mail High Volume

• Agency: Acorn Marketing
• Client: eircom mobile for business
• Campaign: Let’s Meet Soon

Best Billing Communication

• Agency: Acorn Marketing
• Client: eircom
• Campaign: Life&Times

Best Integrated Campaign

• Agency: Strategem Integrated Communications
• Client: Danone Baby Nutrition
• Campaign: Ireland’s Happiest Babies

Strategy Awards

Best Data Strategy

• Agency: Acorn Marketing
• Client: eircom
• Campaign: We’ve been doing the Maths

Best Brand Building

• Agency: RMG Target
• Client: Diageo Ireland
• Campaign: Bushmills: Getting into the Spirit

Best Acquisition

• Agency: RMG Target
• Client: Universal Graphics
• Campaign: Universal Graphics Lorry Mailing

Best New Product or Service Launch

• Agency: Javelin Direct
• Client: IRS
• Campaign: Housekeeper Package

Best Retention and Loyalty

• Agency: RMG Target
• Client: Premier Foods (Ireland)
• Campaign: Erin Brand Migration Programme

Best CRM Programme

• Agency: RMG Target
• Client: Superquinn
• Campaign: Superquinn Reward Card Loyalty Programme

Special Awards

Best First Time Use

• Agency: RMG Target
• Client: Universal Graphics
• Campaign: Universal Graphics Lorry Mailing

Best Low Budget

• Agency: Strategem Integrated Communications
• Client: Strategem Integrated Communications
• Campaign: You had me at Hello

Best Overall Creative

• Agency: The Hive
• Client: Barnardos
• Campaign: The Danone Big Toddle for Barnardos

An Post Grand Prix Award

• Universal Graphics

Agency of the Year

• RMG Target

Supplier of the Year

• Business2Print