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Open Your Mind wins at APMCs

We scoop Best use of Digital Media at APMCs!

19/04/2010

An Post’s Mail Media Unit's “Open your Mind (to the power of Direct Mail)” campaign featuring Ireland’s best known mentalist Keith Barry scooped  ‘Best Use of Digital Media’ at the recent 2010 APMC (Association of Promotional Marketing Consultants) Star Awards. 

The campaign targeted 30,000 business people with an eye-catching, personalised envelope with a large window showing a 5 cent coin attached to a scratch panel.  Scratching revealed a personalised URL where Barry greeted users by name before leading them through an entertaining mind-reading exercise and wrap-up emphasising the simplicity, cost effectiveness and measurability of Direct Mail.


 

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    Wed 23 May: Awards Winners Breakfast

    Winners of the 2012 An Post Integrated Direct Marketing Awards give you the lowdown on their highly successful direct marketing campaigns. This is a showcase of some of the best campaigns from the Awards, you don't want to miss it!

    Join us for breakfast on Wednesday 23 May at the Westbury Hotel where you'll hear 4 x 20 minute thought-provoking and inspiring case studies.