SMEs discover the persuasive power of direct mail
Heading
Keith Barry goes head to head with 32,000 Irish businesses
Calendar
06/11/2009
News Article Summary
Keith Barry will play mind games with over 32,000 Irish businesses as An Post delivers the Open Your Mind mail drop to SME’s nationwide.
News Article Content
Keith has joined forces with An Post to invites small and medium size businesses to open their minds to the persuasive power of Direct Mail and to pit themselves against Keith’s mind bending skills.
According to the latest Amárach Consulting research, 55% of businesses have used direct mail in the last 6 months and 25% plan to increase their spend over the next 12 months.
Direct Mail is a persuasive and powerful tool in the marketing mix with Direct Mail users positive about the outcomes of receiving mailings.
- 33% of consumers say it can trigger them to purchase products or services
- Nearly 50% of consumers trust Direct Mail more than advertising online and emails
- Over 70% of consumers consider addressed DM relevant to them, whilst over 50% of consumers think that 80%+ of the Advertising emails they receive are irrelevant to them (TNS)
An Post’s Head of Direct Mail, Amie Peters said “When we look at who is using Direct Mail most effectively, it is larger, innovative Irish companies, while mid-sized companies tend to spend more on print and telesales. However, consumers score both of these channels lower than addressed direct mail for making them feel like valued customers. With 66% of mid-sized companies stating that increasing customer loyalty is a top priority for the next 12 months it is time they know the facts.”
News Article Image