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02/12/2010
Direct mail is king
Direct mail is king when it comes to making contact with consumers. That’s the key finding from the latest Marketing-GAP Tracking survey from the DMA.
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02/12/2010
Madmankini WINNERS ANNOUNCED
The An Post Mail Media Unit targeted brands and agencies with a very interesting direct mail piece and with over a 50% response rate it is no wonder everyone was talking about the 'Suits You' campaign.
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16/11/2010
Eye Tracking Research Provides Doordrop Insight
Eye tracking research released this week by Royal Mail provides unique insight into how consumers interact with door drops and a blueprint for the perfect unaddressed mail campaign.
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12/11/2010
Direct-Mail Appeals Prompt Many Online Gifts, Study Finds
14 percent of donors who gave at least $20 to charity in the previous year said that they had received a direct-mail appeal and decided to go online to give, a new study has found. By comparison, only 6 percent of donors said an e-mail appeal had propelled them to give online.
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01/11/2010
2D Mobile Barcodes Spur High Response from 3.2 Million Austrian Direct Mailing
Find out how multichannel best practices for using 2D barcodes helped the Austrian Postal Service achieve their largest ever 2D code campaign.
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28/10/2010
‘Suits You’ - Mankini moment bulging with possibilities
The An Post Mail Media Unit is targeting Marketing Agencies and Brands with an up-front physical experience. The Borat generation of swimwear is used to full effect, revealing (quite literally) that while a virtual experience can be arresting, the real thing could get you arrested.
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27/10/2010
Auto Manufacturer drives up sales with Disc Mailers
Porsche was looking to spark interest in — and sales for — its new line of SUVs, the German auto manufacturer last year enlisted a global supply chain services provider to help fashion a high-tech direct mail campaign that delivered the driving experience to motorists’ mailboxes.
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21/09/2010
Direct Mail Quick response codes
QR codes can turn a printed direct mail piece into an interactive mobile call to action, allowing static messages to become a quick-scan hyperlink to just about anything online
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01/09/2010
How Old-School Catalogs Help Drive Up Online Sales
I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn’t.One hundred sixty-three percent? That’s a big difference.
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25/08/2010
Integrating direct mail with digital media
It’s safe to say that the internet and other digital channels like email and SMS have been instrumental in driving the communications revolution we’re currently experiencing. For marketers, these new channels present yet another route to customers and have increasingly been part of a brand's overall marketing and communications strategy.
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03/08/2010
How mail can drive prompt payment
For small and medium sized enterprises mail can play a vital role in maintaining cash flow during challenging economic times. Pitney Bowes offers advice on making the mail channel deliver hard results.
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15/07/2010
Create mailers with compelling creative for a ‘must-open' response
Marketers squeeze maximum impact from their multidimensional and nontraditional shaped mailers with targeted creative packages. DM News experts explain successful strategies using unique mail pieces
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01/07/2010
How to make World Cup activity last longer than 90 minutes.
Mark Thomson, media director at the Royal Mail, explains how the short-term benefits that the World Cup can bring to brands can add long-term value.
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04/06/2010
Charities should rethink fundraising strategy, says research
Tough economic times pose new challenges for charity sector. With donors being choosier and more demanding than ever charities need to work harder and smarter.
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28/05/2010
Campaigns win place in An Post’s Rock Hall of Fame
An Post honoured 26 Irish businesses for ‘Work that Rocked’ in 2009. At An Post’s Direct Marketing Awards at the Mansion House on Thursday, 20th May, Irish businesses competed for awards marking the finest direct marketing campaigns.
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14/05/2010
Customer lifetime value: How to target your customer intimacy
Customer intimacy is valuable but expensive, so must be focused on the most valuable targets. Customer lifetime value is one way of doing this, says Jack Springman
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14/05/2010
Customer lifetime value: How to target your customer intimacy
Customer intimacy is valuable but expensive, so must be focused on the most valuable targets. Customer lifetime value is one way of doing this, says Jack Springman
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06/05/2010
Let sampling campaigns prove the power of your product
Product sampling continues to rank among the most effective tactics in the history of direct marketing, in part becasue of its ability to do what no other medium can: put a physical product in customers hands. Find out why product sampling works better than ever in this digital age