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16/01/2012
The start of any good relationship is a warm welcome
Nothing sends a warm welcome like a personalised communication. Direct Mail is a perfect channel for welcoming your customers or members to your loyalty relationship programme. We scoured the net to see what other brands are doing around the world, take a look at these top 5:
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16/11/2011
Direct Mail is the perfect tool to use as part of your Christmas Campaign
As consumers are bombarded by competing advertising messages everywhere they look, direct mail gives you a real competitive edge. It cuts through all the clutter and gets your marketing message direct into your target market’s hands. We've found some great ideas from around the world that make the most of direct mail's personal, targeted, and high-impact nature during the festive season.
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05/10/2011
Big Guns Salute Growmybusiness.ie
Growmybusiness.ie (new window) launched at a business briefing in Croke Park on October 5th featuring Irish business experts Michael Carey of Jacob Fruitfield, Emer Jameson of yourlocal.ie, Simon Murray of Universal Graphics and Gary Brown, Ireland’s leading Direct Marketing specialist. Economist and broadcaster Marc Coleman was MC on the day.
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10/08/2011
Low-tech approaches reap highest online rewards: survey
So what’s the piece of marketing that’s most likely to send customers to your website? An email, a Facebook like or a product review? In fact it’s nothing so high tech, according to new research from loyalty marketing company GI Insight. Rather, it’s a piece of post.
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03/08/2011
Amie Peters, Head of Direct Mail in An Post, reveals the truth about Four DM myths
When you think about it today, people often have more than one email account, two mobile phones and numerous online network profiles. However, with this constantly changing and fragmented media environment, it’s important to remember that the average consumer has only one letterbox and that’s not likely to change any time soon.
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06/05/2011
An Post Direct Marketing Award Winners Announced
The new roll of honour for Irish DM legends was revealed at the An Post Direct Marketing Awards in Dublin this week (Thursday night, 5th May).
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08/04/2011
Direct mail and digital most successful combo in driving customer acquisition
The digitalization of marketing won't trigger the end of direct mail. Combining traditional direct marketing tactics with digital technology is particularly effective for new customer acquisition tactics.
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28/02/2011
Is your work what legends are made of?
An Post is setting the stage for one of the biggest marketing events of the year, the 2011 An Post Direct Marketing Awards. The An Post awards, themed “Stuff of Legend” give recognition to the best of home-grown talent for ideas that conquered Irish business challenges in 2010
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24/02/2011
Vice-chairman of Ogilvy Group UK Rory Sutherland argues whether it will be direct marketing that saves the whale?
Direct marketing is sometimes dismissed as above-the-line advertising’s dowdier sister, but its influence on social movements and new ways of doing business is huge.Rory Sutherland, vice-chairman of Ogilvy Group UK, and chairman of the 2010 DMA Awards panel of judges explains why he thinks the DMA Awards remain so important.
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22/02/2011
Direct mail gains new potency as online marketing evolves
In the early days of Web marketing, the promise of the new channel's potential was over-the-top. In fact, many optimists argued that, in the future, the Web and e-mail were going to make Direct Mail obsolete.
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15/02/2011
Austerity heralds a revival of the door-drop leaflet
Far from being archaic, unaddressed leafleting’s high response rates, strong stand-out factor and low costs have seen the channel gain a surge in interest according to the latest research from UK.
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06/01/2011
Coffee Seller Keurig Tests Mail In Consumer-Focused Effort
If a new direct mail campaign from Keurig is successful, 2011 will see consumers moving at a slightly peppier pace. Right around Thanksgiving 2010, the coffee marketer sent out 125,000 pieces, urging consumers to either try or give as gifts its in-home brewing systems.