Cracking Christmas Direct Mail Ideas

Direct Mail is the perfect tool to use as part of your Christmas Campaign

16/11/2011

As consumers are bombarded by competing advertising messages everywhere they look, direct mail gives you a real competitive edge. It cuts through all the clutter and gets your marketing message direct into your target market’s hands. We've found some great ideas from around the world that make the most of direct mail's personal, targeted, and high-impact nature during the festive season.

We'd love to showcase more great Irish campaigns - so if you're sending out a cracker of a Christmas Direct Mailer, please add us to your mailing list so we can post you here too!

Ogilvy Xmas, Dublin

Ogilvy wanted to prove their digital creativity and bring some well-deserved joy (or even a smile) to their clients, suppliers and friends. Ogilvy used a combination of direct mail and digital to engage and entertain their target audience. Find out more about this campaign.

Christmas Ham Ornament, Germany

Ham featured prominently in this Christmas ornament which was used as a direct mail piece to raise hunger awareness. This piece was created for a German charity, Munich Table, and was sent to restaurant owners and publications to increase food donations and media coverage of food donation programmes. (via epromos)

Recycled Christmas Cards by Johnson Banks, London

Johnson Banks developed its own range of sustainable Christmas cards in an innovative way. The design team ram-punched all the spare magazines in the office into Christmas trees and punched old posters to make envelopes. (via design week)

Panettone by Purpose, London

Greenford Printing asked Purpose to come up with a memorable way of promoting its business for its first Christmas. Building on the familiar language of colour specification, Pantone swatches initiated the theme, and the Italian cake panettone added a colourful twist. (via design week)

Baileys Christmas ‘advent’ direct mail, London

Chemistry created a Baileys-themed desktop advent calendar that was sent to members of the RM programme in the months before Christmas. Each calendar door opened up to reveal bite-sized hosting suggestions, recipe ideas, stress-relieving tips and fun facts. (via Publicis Chemistry, London)

Edith Cavell Hospital: Little Premature Xmas Card, Belgium

McCann-Erickson in Belgium devised this brilliantly effective Little Premature Christmas card. Every year, the premature baby unit at Edith Cavell hospital sends cards to the other departments and to former patients. They sent this card in mid-October. When opened, the message inside reads: It’s a little premature, but Happy Christmas. (via nfp 2.0)

Christmas Card Ice Sculpture, London

A box is delivered with the words ‘Keep refrigerated’ on the lid. When you take off the lid to the water stained box, there’s a tag inside reading ‘behold this intricate hand crafted ice sculpture of the angel Gabriel at prayer’. This piece prompted several phone calls from troubled secretaries asking for another. (via Stuart Button)

Bluedog Christmas Direct Mail, London

For Christmas 2010 Bluedog wanted to send something a bit different to their clients. The idea was to brand Hot Choc spoons and give them a Christmassy message. The mailer was turned around in a very short time and was a big success with all their clients. (via Darrel Williams)