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Legends tell their tale at national awards

An Post Direct Marketing Award Winners Announced

06/05/2011

The new roll of honour for Irish DM legends was revealed at the An Post Direct Marketing Awards in Dublin this week (Thursday night, 5th May).

An Post set the stage for one of the biggest marketing events of the year, with a  theme “Stuff of Legend”, recognising the very best of home-grown talent and ideas that conquered Irish business in 2010.

These days, every cent counts (and is counted) and  a growing share of marketing budget is shifting to measurable media, with 45% of Irish marketers agreeing that Direct Mail is more measurable than any other marketing channel and 31% of Irish marketers planning to increase their Direct Mail spend in the next 12 months (Amárach Business Wave 4 August 2010).

Among the top awards announced on the night are:

An Post Grand Prix  Award

Agency: OgilvyOne 
Client: Kellogg’s  
Campaign: Field of Dreams

Best First Time Use  

Agency:  Direct Marketing Campaign Management
Campaign: A Tough Nut to Crack!

Supplier of the Year  

RR Donnelley

Agency of the Year

Acorn Marketing  (also won 6 Gold, 5 Silver and 4 bronze)

Best Integrated Campaign 

Agency: SPARK Marketing Communications
Client: Bóthar
Campaign: Gifts that Count

Best Small Business  

Agency: Chilli Pepper Marketing
Client: Universal Graphics
Campaign: Take a look inside your business – we have.

View the full list of winners and gallery at www.anpostdmawards.com

The IDMA awarded a lifetime achievement in Direct Marketing to Gary Brown (RMG Target)

Now the Battle is Over, The Breakfast Begins

Let the 2011 An Post Direct Marketing Award winners regale you with tales of their victory. Come along to the Winners Breakfast on Wednesday 25 May, at the Guinness Storehouse from 7.30am to 9.30am. There’s free parking, a continental breakfast fit for kings or queens, coffee fit for conquerors. and a chance to catch up with fellow marketing legends. And all for just €25!  Capacity is limited at this event.