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DM News 2012

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  • 10/02/2014
    The all new An Post Smart Marketing Awards 2014 are here

    By out smarting our rivals, we get ahead. By out thinking our competition, we make gains. By using clever tactics, we bring great business rewards. Because, smart wins.

  • 11/03/2013
    Delighted to Announce the winners of the 2013 An Post Integrated Direct Marketing Awards.

    Receiving a record 24% increase in entries, An Post set the stage for one of the biggest marketing events of the year, the 2013 An Post Integrated Direct Marketing Awards. This year’s theme, ‘Magnetism Measured’, invited the finest home-grown talent to submit those sales and marketing campaigns that delivered strong results and return on investment for client companies.

  • 18/02/2013
    An Post launch the 2013 An Post Integrated Direct Marketing Awards in Dublin’s Mansion House on 9th May.

    The An Post Integrated Direct Marketing Awards are the expert measure of magnetic work in our industry. Winning one means your campaigns were both inspired and irresistible; they pulled everyone in and they racked up phenomenal response figures. It doesn't matter whether your campaign ran offline, online, or both. If it worked, you can win.

  • 05/11/2012
    Turn your neighbours into customers for less than the price of a stamp

    An Post today launched Admailer.ie a unique initiative that is certain to change the face of direct mail in Ireland. Unlike any other direct mail product, Admailer is a self-designed, high quality postcard, individually addressed and posted to a select list of up to 10,000 at an amazingly low cost of 54c each, less than the price of a stamp!                                        

  • Rose Kervick and Morgan Nolan
    28/06/2012
    'Mum’s The Word' When it Comes to Purchasing Power

    Data Ireland has partnered with Eumom.ie, Ireland’s largest pregnancy and parenting community, to help Irish businesses reach this rapidly growing consumer segment.

  • 20/06/2012
    Are QR Codes here to stay?

    Quick Response (QR) codes originated in Japan in the automotive industry, but because of their ability to encode detailed information, their usage has spread rapidly into retail. But how many of these 2D barcodes are actually being used? And what is the real value of these codes to retailers, and indeed marketers?

  • 15/05/2012
    And the Winners Are...

    The 2012 An Post Integrated Direct Marketing Award Winners were announced at a gala celebration in Dublin’s Mansion House on 3rd May.

  • 02/03/2012
    Are you ready to make your mark?

    An Post is setting the stage for one of the biggest marketing events of the year, the 2012 An Post Integrated Direct Marketing Awards. Winning a 2012 An Post Integrated Direct Marketing Award means your work combined innovation, brilliance and out-of-the-park response figures. It doesn't matter whether your campaigns were online, offline or both. If they worked, they could win.

  • 16/01/2012
    The start of any good relationship is a warm welcome

    Nothing sends a warm welcome like a personalised communication. Direct Mail is a perfect channel for welcoming your customers or members to your loyalty relationship programme. We scoured the net to see what other brands are doing around the world, take a look at these top 5: