The 2012 An Post Integrated Direct Marketing Award Winners were announced at a gala celebration in Dublin’s Mansion House on 3rd May.
An Post is setting the stage for one of the biggest marketing events of the year, the 2012 An Post Integrated Direct Marketing Awards. Winning a 2012 An Post Integrated Direct Marketing Award means your work combined innovation, brilliance and out-of-the-park response figures. It doesn't matter whether your campaigns were online, offline or both. If they worked, they could win.
Nothing sends a warm welcome like a personalised communication. Direct Mail is a perfect channel for welcoming your customers or members to your loyalty relationship programme. We scoured the net to see what other brands are doing around the world, take a look at these top 5:
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Winners of the 2012 An Post Integrated Direct Marketing Awards give you the lowdown on their highly successful direct marketing campaigns. This is a showcase of some of the best campaigns from the Awards, you don't want to miss it! Join us for breakfast on Wednesday 23 May at the Westbury Hotel where you'll hear 4 x 20 minute thought-provoking and inspiring case studies.
Cormac Tobin on Loyalty
Cormac Tobin, managing director of the DocMorris/Unicarepharmacy talks about how direct mail played an important role in recruiting 40,000 members which coughed up a real return on investment.