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2012 Awards Winners Breakfast

They made their mark, and told us how

23/05/2012

There was a winning buzz in The Westbury Hotel Wednesday morning 30th May at the 2012 Winners’ Breakfast. The awards this year saw new companies and agencies entering and winning with compelling campaigns that really made a mark.

The audience discovered what was behind some of Ireland’s most successful direct marketing campaigns. Leading direct marketing professionals shared their secrets of success and explained how strategy and creative approach combined to deliver outstanding ROI. They included:

Estelle Gorby Managing Director of Agency of the Year Acorn Marketing presenting PrePay Power - For the person who hates getting bills in this home. Gold for Best Unaddressed Mail and Best Acquisition

Peter Whelehan  Direct Marketing Campaign Management & Karen Kavanagh Neopost Ireland - Mailroom Emergency. Gold for Best IT and Technology

David O’Sullivan -  Ignition - integrated ideas people & Seán Collins Customer Insights and CRM manager -  SuperValu - SuperValu Real Rewards Spend Less This Christmas. Gold for Best Direct Mail High Volume

Michael Craig RMG presenting The National Lottery: Euromillions Peggy & Ted. Gold for Best Integrated Campaign

Michelle Pedreschi, Giraffe The Agency; Neil Dalton, Audi Ireland

Siobhan Costello, Real Events; Ian McColl, KICK Communications

Yveanne Walshe, Linda Ryan, and Jennifer Williams, Ignition-Integrated Ideas People

Jerry O'Dwyer, Jerry has an IDEA; Debbie Ward, ISME

Damien Murray, An Post; David Ralph Kennedy, An Post; and Morgan Nolan, Data Ireland

Speakers: Michael Craig, RMG; Karen Kavanagh; NeoPost Ireland, Peter Whelehan, DMCM; Amie Peters, An  Post; Seán Collins, SuperValu; Estelle Gorby, Acorn Marketing; David O'Sullivan, Ignition

Michael Craig, RMG and Amie Peters, An Post

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