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An Post's Driving Success Roadshow

Get your business into pole position


The An Post Driving Success Roadshow in association with the SFA crossed the country this summer and saw ambitious business people in Athlone, Waterford, Cork, Galway and Dublin come face to face with RTE Dragon and Insomnia CEO Bobby Kerr and a host of marketing and research experts all ready to part with their trade secrets.

Ireland’s top thinkers gave business owners a head start 

The series provided small business owners with real marketing knowledge and skills to help drive their business and the marketing specialists delivered tools for local businesses to implement so that they may maximise their marketing budgets.

Matt Cooper, Master of Ceremonies

The man who 200,000 people listen to everyday
Presenter of Today FM’s leading current affairs programme The Last Word, Matt also wrote the best-selling “Who Really Runs Ireland?” and has columns in The Sunday Times and The Irish Examiner. Twice national journalist of the year and twice business journalist of the year, Matt drove the proceedings for the roadshow.

Gerard O'Neill

From Recession to Restart: gearing up for the next wave of growth
Chairman of leading independent market research agency Amárach, Gerard is an economist who writes extensively on economic trends and marketing. He’ll assess the economy’s prospects and show how you can be best positioned when it begins to pick up pace. View Gerard's presentation: From Recession to Restart (new window, 2.64MB, pdf)

Leanne Papaioannou

Get more mileage out of your customer base
Managing Director of Chilli Pepper Marketing, Leanne is an international marketing professional specialising in innovative customer retention marketing strategies. With inspirational SME case studies, Leanne will show how to make the most of your data - and drive more revenue from customers. View Leanne's presentation: Get more mileage out of your customer base (new window, 2.55MB, pdf)

Simon Murray

How to win a Grand Prix
The growth of Universal Graphics to one of Ireland’s leading fleet branding specialists is down to targeted sales and marketing. Sales and Marketing Director Simon will share the thinking behind the Direct Mail campaigns that got them there, including their Grand Prix-winning entry from the 2009 An Post Direct Marketing Awards. View Simon's presentation: How to win a Grand Prix (new window, 3.28MB, pdf)

Justin Cullen

Selling Online? Get the Fundamentals Right.
Managing Director of Radical, Justin is one of the leading experts in digital and internet marketing in Ireland. Justin will give a comprehensive briefing on everything from understanding the market, your website traffic and your customers to selling online, building relationships and smart ways of marketing online within a budget. View Justin's presentation: Selling Online? Get the Fundamentals Right (new window, 3.32MB, pdf)

Bobby Kerr

Refuelling and re-energising the Insomnia way
Star of RTE’s Dragon’s Den and Managing Director of Insomnia Coffee, Bobby will discuss what he’s learnt about succeeding, maximising opportunities and the importance of marketing in today’s climate. Hear the winning strategies that lead to Insomnia increasing turnover from €5 million to €13 million. View Bobby's presentation: Refuelling and re-energising the Insomnia way (new window, 1.08MB, pdf)


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Photos from around the country

The Speakers: Justin Cullen, Radical, Gerard O'Neill, Amárach Research, Simon Murray, Universal Graphics, Bobby Kerr, Insmonia, Matt Cooper and Leanne Papaioannou.


Sylwia Rusak, An Post, Mary O'Connor, Safezone Security, Ann Sheehy, Bright Star and Patricia Ryan, An Post

Kenny O'Brien, Athlone Extrusions, Sheila Walsh, An Post and James McGee, Athlone Extrusions

Patrick Fagan, Fagan Office Supplies, Shauna Coyne and Frank Lynam Skyclad

John O'Halloran, ENVIROCO and Emer McDonnell, An Post


Having attending a lot of events in recent years, I was particularly impressed with the An Post road show. Each speaker was inspirational and very insightful. I genuinely picked up invaluable information and tools to help me generate more business. A fantastic event. Regina,

Michael Cranston, HoseDoctor, Richard Cahill,, Bobby Kerr, Insomnia and Nigel Coffey, HoseDoctor

Sinead Bodkin and Helena Bolger, Rigney Dolphin

Kevin Keegan, Oona Conroy Shoes, Patricia Ryan, An Post and Aisling Deniffe ,Oona Conroy Shoes


Jeroen Proos, Ivan Lavelle, Upper Case Direct and Bobby Kerr, Insomnia

Niamh Scally and Shane Lynch Musgraves

Judy and Mark Hopkins, Hopkins Communications


Mary Conneely, James Kilcolgan, Patricia Ryan, An Post, Matt Cooper and  Louise Hickey, Oranmore

Dermot Murray, Centaur Alarms and Simon Murray, Universal Graphics

Sean and Teresa Barrington, WoodPlus, Kay White, Clayton Hotel and Dermot Clancy, One Touch Automation

Simon Spellman, Flipsave, Matt Cooper and Dermot Clancy, One Touch Automation


Jimmy Walsh, Dara Creative, Mark Brady, Square Design and Gerard Tannam, Island Bridge

Emma Quinn, Next Generation, Michael Tyndall, An Post and Yvonne Fleming, Next Generation

Mark English, Wheels Couriers and Michael Kirwan, An Post

Marie Therese O'Donohue and Orla Maguire, An Post

Denny Diggin, Ground Force, Jason Byrne, An Post and Eric Hopkins, Ground Force

Bobby Kerr, Insomnia


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