General Data Protection Regulation
Are you GDPR ready?
Join us on Wednesday, February 14 for our exclusive General Data Protection Regulation (GDPR) briefing hosted by marketing expert Marc Michaels.
In under an hour, you’ll walk away with:
- An understanding of your customers’ rights
- A simple 12-step guide to compliance
- Knowledge of the important role of mail in pre-permissioning cascades, acquisition and on-going CRM
- Clear understanding of the balancing act of Legitimate Interest.
Marc Michaels, Director of Strategy and Insight at Paragon Customer Communications, is one of the UK’s leading direct marketing experts. Over 30 years’ experience in the industry, and hundreds of high profile government and private sector campaigns, have afforded Marc the ability to deliver expert end-to-end consultancy, especially in areas related to strategy development, planning, data interpretation and evaluation. Marc has become a recognised voice in the GDPR debate and has been working to create more efficient and effective direct marketing communications for the future.
The Shelbourne Hotel,
27 St. Stephen’s Green,
Date and time:
Wednesday 14 February 2018
07.30am Registration, breakfast and networking
€25 per person