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Guinness RM Event

Guinness offers invaluable relationship advice


Some of Ireland’s leading direct marketers gathered in the Guinness Storehouse on Wednesday 27th August to hear the Guinness Brand Team share the success story of the Guinness Relationship Marketing Programme, at a breakfast proudly hosted by An Post.

This programme has been consistently acknowledged at the An Post Direct Marketing Awards as a leading example of Irish direct marketing, and received the world’s most prestigious direct marketing award, the Diamond Echo Award, in 2005.

Like the Guinness Relationship Marketing Programme, the event was a great success.
Asta Lund, Digital & RM Manager for Diageo and Jennifer Kiernan, Guinness Brand Manager, told those assembled how the Guinness Relationship Marketing Programme has developed over the years and helped the company gain valuable insights into how consumers relate to the brand.

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