Meteor Event

Meadhbh Quinn, Head of Marketing Communications and Brand at Meteor, speaks about Loyalty and Generation Y

13/10/2010

Over 130 Marketers were up early on the 13 October to hear from Meadhbh Quinn, Head of Marketing, Communications and Brand at Meteor, at the latest Mail Media Unit Breakfast Briefing.

Is there really any loyalty amongst the Y Generation?

Meadhbh' s presentation shared six essential insights into Generation Y, and two very successful loyalty campaigns that were run which used Direct Mail and Text to reward tenure and drive increased revenue.

Six Essential Insights into Generation Y:

Loyal to their tribes more than their brands
Savvy & offer astute
Times are hard, they still spend albeit cautiously
Offer is critical in order to elicit a response
Critical to harness different media in order to communicate the message
Challenge for brands is to remain socially current and connected to their tribes

View the presentation here (new window, ppt, 4MB).

Full House at the Westbury

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DID YOU KNOW?

Direct Mail is a growth opportunity for your business whether Agency or Brand

Almost a third of Irish businesses are already planning to increase their spend on direct mail over the next 12 months
Direct mail one of the top 3 most valuable growth channels in Ireland (up there with online and print)
20% more companies used direct mail in their last campaign than email.

Why you should be investing in Direct Mail in 2011

50% of Irish consumers prefer to receive information from companies by mail, which is more than twice than prefer email (18%)
Irish consumers find Addressed Direct Mail one of the most relevant forms of advertising (82%), and it is rated twice as relevant than TV (41%)
72% of the businesses that significantly increased their revenues in the past twelve months currently use direct mail
If you currently use Direct Mail then you are twice as likely to have seen your revenues increase in the past twelve months, compared to those business that are not currently using Direct Mail.

Changing perceptions on how to engage with the younger consumer

For Direct Mail 1 in 3 Irish 18-34 year olds is encouraged to buy, that’s twice as many as for email and almost twice as many as for online advertising.
74% of 18-34 year olds say receiving Direct Mail is a pleasure.

For Full Research Reports

Some pictures from the morning:

Amie Peters, An Post and Meadhbh Quinn, Meteor

Meadhbh Quinn, Meteor

Angela Healy of Empathy Research, John Healy of Digital Edge and Sarah Maher of McCann Erickson

Abi Moran of RMG Target and Rosie Boylan of Vodafone

Dan Haugh of Cornmarket, Grainne Redmond of PUCA Mobile and Damian Penco of Bloom

Natalie McDermot and Neil Rooney of Concern

Jason Byrne of An Post and Anne Marie O'Sullivan of QUALVU.COM

Sebastien Sicor, Deirdre Hurley and Zara Sheerin of Bluecube Interactive

Philippe Brodeur of eightytwenty/interactive, Katie Moloney of Irish Times and David Connor of eightytwenty/interactive