New Site

Patrick Collister Creative Briefing

Patrick Collister put the spotlight on the importance of creativity

08/04/2009

Patrick Collister, one of Europe’s leading creative directors, gave a truly inspirational briefing at the Chester Beatty Library on the 22nd April. He showed us why great creativity engages and the best in creative direct marketing from around the world.

• Winning back trust through direct: learn how brands have lied, cheated and stolen from their customers in the race for acquisition
• The vertical line: hear Patrick turn the old above the line/below the line argument on it's head
• What's hot: see some of the world's most inspirational work as chosen by Patrick

A little about Patrick...

Patrick founded Creative Matters, a training company, in 2003 and today works with both some of the UK’s leading agencies and biggest clients to improve their creative output.

He is author of The Big Won, an analysis of the world’s best communications, from advertising to direct marketing.

He has been a Cannes juror twice and sat on the executive committee of D&AD until 2006…and with good reason!

Patrick has more than 30 years experience in the industry and a string of awards to his name including Cannes Gold, Creative Circle Gold, British TV Awards, Campaign Press Awards and a Silver from the ILR Radio Awards

He became Executive Creative Director of Ogilvy & Mather, London in 1993, before being made Chairman in 1998 and in 2001 he joined EHS Brann as Executive Creative Director of both the London Agency and their European network.

He judged on the 2009 An Post Direct Marketing Awards panel

Directory - a quarterly showcase of the best in DM

Patrick is also Editor of Directory, the quarterly showcase celebrating the best direct marketing from around the world.

Creating meaningful connections with consumers is the key to good direct marketing. From mail through to digital, SMS, ambient and press, Directory showcases the new direct marketing ideas that cut through.

It aims to provide direct marketing practitioners with a map of new trends in DM, an update on competitor activity, a source of inspiration and key insight into developments in their sector. It's also about encouraging work that is more thoughtful, more polite and more engaging.

Directory is published quarterly in hard copy and DVD format.

Find out more at (new window) www.directnewideas.com.

Want to be kept up to date?

The An Post Mail Media Unit holds regular marketing events throughout the year. If you'd like to join the Events Mailing List, email your contact details to mail.media@anpost.ie

Some pics from the evening

Keith Lee, Strategem Integrated Communications, Amie Peters, An Post,
Derek Redican, DMA and Ian McColl, Kick Communications



Hailey Kierse and Sharon Smyth, Permanent TSB



Eric Ryan and Anne-Marie Dunny, OgilvyOne



Elaine and Padraig Staunton, Ground Marketing



Alan Conlon and Tom Ryan, RR Donnelley

BOOKMARK THIS ARTICLE

Add to Favourites

SHARE THIS ARTICLE

Send this article to a friend

YOUR COMMENTS

In order to post comments, please login here or register here