New Site

Ready to Beef Up your Revenues?

Alan Leach of West Wood Clubs Shared How He Greatly Increased Revenues using Direct Marketing

23/02/2011

Want your customers to sit up and take notice? Want to trim the fat off your marketing programme? And, most importantly, want to beef up your profits and add muscle to your ROI?

Alan Leach, Regional Manager of West Wood Clubs, implemented a marketing programme that greatly increased their revenues. And whatever your business, Alan showed us how it can work for you too.

In an upbeat, high energy session, Alan went for the burn leaving attendees brimming with energy and a healthy knowledge of how to:

  • Get maximum Return On Investment with your marketing money.
  • Get people to want to read your marketing messages.
  • Write copy that persuades people to buy NOW.
  • Manage your database the simple and easy way.
  • Market your business – whatever your sector.

 

Pictures from the morning






Alan Leach, West Wood Clubs


Amie Peters, An Post and Alan Leach, West Wood Clubs


Emer Jameson, yourlocal.ie; Brian Sparks, Agency Assessments International; and Aoife Davey, The Gift Voucher Shop


Zoe Bradley and Ger Nolan, Dialogue and Helen Faherty, Cuisine de France



Anne Maria O'Reilly, AIB; and Gary McLoughlin, Dialogue



Orla McLoughlin and Eileen Shihoff, both of the Niall Mellon Township Trust

 


Alan Leach, Regional Manager, West Wood Clubs Ireland
Alan Leach is a 20 plus year veteran of the fitness industry and is currently the Regional Manager at West Wood Clubs, which now has 3 locations and services 20,000 members.

Prior to joining West Wood, Alan was responsible for converting a small club with 700 members into one of the most profitable per square foot clubs in Europe, with over 3,000 members. Alan has won an An Post Direct Marketing Gold Award, a FIA award for fitness marketing and is a frequent contributor to the International Health, Racquet and Sportsclub Association’s (IHRSA) ‘Ask An Industry Leader’ online forum.

Don't miss out on our future events by registering at mail.media@anpost.ie



BOOKMARK THIS ARTICLE

Add to Favourites

SHARE THIS ARTICLE

Reddit Digg Delicious LinkedIn Stumble Upon Twitter Facebook
Send this article to a friend

YOUR COMMENTS


     

    In order to post comments, please login here or register here

    Wed 23 May: Awards Winners Breakfast

    Winners of the 2012 An Post Integrated Direct Marketing Awards give you the lowdown on their highly successful direct marketing campaigns. This is a showcase of some of the best campaigns from the Awards, you don't want to miss it!

    Join us for breakfast on Wednesday 23 May at the Westbury Hotel where you'll hear 4 x 20 minute thought-provoking and inspiring case studies.