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We heard how Bóthar, Concern and UNICEF really make their direct marketing work hard

24/02/2010

An Post were delighted to invite Bóthar, Concern and UNICEF Ireland  to tell us how they make every marketing cent count. They generously told us their campaign stories, shared their direct marketing insights and response rates. You can view the presentations here.

When it comes to direct mail in Ireland, Charities are the masters at making the biggest impact with the smallest budgets.

Every cent counts. That's why they've honed their fundraising skills and learned exactly what works and what doesn't. From getting the database right to the correct copy tone to knowing exactly how much to ask for.

And on Wednesday 24th February Bóthar, Concern and UNICEF Ireland generously shared some of these insights.

Download the presentations

Peter Ireton, Chief Executive of BótharFind out how Bóthar’s Bee My Honey campaign led to a record return on investment by focusing on factors like profiling the target market and identifying the most relevant message.
BotharAnPostBreakfastBriefingFeb2010.ppt

Angela Whyte, Direct Marketing Manager for Concern

See how Concern combines direct mail with email, SMS, telemarketing and other media to generate over €3 million per annum by encouraging donors to reclaim tax from donations.
ConcernTaxEffectiveGiving_AnPostPresentation2010.ppt

Lisa-Nicole Dunne, UNICEF Ireland’s Director of Public Fundraising

Read how UNICEF Ireland recruited 15,000 new supporters using a mailing to existing database, a tailored insert for high end supporters and Publicity Post delivery all supported by an above-the-line radio and TV campaign.
UNICEFBelieveinZero2009AnPostBreakfastBriefing.pdf

Want to be kept up to date?

The An Post Mail Media Unit holds regular marketing events throughout the year. If you'd like to join the events mailing list, email your contact details to mail.media@anpost.ie

 

 

Some Pictures from the Event

 

Angela Whyte, Concern, Peter Ireton, Bóthar, Amie Peters, An Post, Donal Connell, An Post and Lisa Nicole Dunne, UNICEF Ireland




Phil Colgan, An Post, Patricia Greene, Volvo, Susan Woodcock, Debra Ireland and Fidelma Alford, Gorta.



Mary Doherty, Red Dog, Clare Mason, Red Dog and Michael Kirwan, An Post



Eithne McSwineny, Leo Burnett, Megan Kelly, Chemistry, Jane O'Keeffe, Oxfam and Sinead Cosgrave, Chemistry



Denise Hughes, ACCA, Lisa Nicole Dunne, UNICEF Ireland, Colm Finnegan, An Post and Avril Fox, An Post



Alan Kennedy, PerigordGroup, Barry Ryan, Fine Print and Stephanie McDermott, Special Olympics