New Site

Trio of RM Trends for 2011

GET A taste of Relationship Marketing's Latest Trends

01/12/2010

Over 90 marketers braved the snow on Wednesday the 1st of December to hear the bosses of Acorn Marketing, Dialogue and RMG Target share their insights, trends and strategies for Relationship Marketing in 2011. You can view their presentations here.

Why now more than ever Relationship Marketing holds centre stage for brands in 2011

Estelle Gorby, Acorn Marketing

Estelle spoke about how in 2011 Relationship Marketing will see innovations in how the customer is managed, through database creation, database enhancement and improved targeting and segmentation. Estelle also explained effective database marketing strategies that will let you fully personalise the customer experience, and improve returns on investment.
Download Estelle's presentation (new window, .pdf, 746kb)

Download the full video of Estelle's presentation (new window, mpg, 225MB)

Achieve higher engagement through integration

Geoff McGrath, RMG Target

Geoff spoke about how real world and virtual world communications work hand-in-hand and share new ideas. He also shared insights in how to get more value from strategic communications programmes that maximise each medium's strengths.
Download Geoff's presentation (new window,ppt 5,388kb)

Download the full video of Geoff's presentation (new window, mpg, 311 MB)

Are you ready to catch the wave?

Gary McLoughlin, Dialogue Marketing

Gary spoke about how through careful planning and understanding the metrics required, he explained how you can initiate a Relationship Marketing programme and build one into your 2011 strategy. He'll also share results proving why it works and why even more brands will be investing in Relationship Marketing in 2011.
Download Gary's presentation (new window, .pdf, 2.27MB)

Download the full video of Gary's presentation (new window, mpg, 139MB)

Don't miss out on our popular briefings next year!

This was our final breakfast briefing for 2010 - don't miss out next year, we've another action packed line up for you. Register your details with mail.media@anpost.ie to make sure you're on the invite list.

Some photos from the morning

Geoff McGrath, RMG Target, Amie Peters, An Post, Estelle Gorby, Acorn Marketing and Gary McLoughlin, Dialogue


Martin Ryan, Cuisine de France, David O'Leary, eightytwenty/interactive and Tommy Dunne, An Post


Fiona Heffernan and Linda Forsyth both from Savills and Kate McKernan from DMA

Daniel McAllister, Irish Heart Foundation, Eleanor Brown, Web Reservations International and Ken Barron, An Post

                                                        Greg Keane and Marie Scully, WHPR 

Emma Quinn and Yvonne Fleming from Next Generation


Deirdre O'Sullivan, Ronan Callan and Helen Faherty, all from New Ireland

Register for 2011

To make sure you don' t miss out in any of our events in 2011 register at mail.media@anpost.ie

BOOKMARK THIS ARTICLE

Add to Favourites

SHARE THIS ARTICLE

Send this article to a friend

YOUR COMMENTS

In order to post comments, please login here or register here