New Site

Want to know how to tackle data?

Stay on top of your game with Geoff Wilson

10/06/2009

An Post were delighted to present the star player in Customer Relationship Marketing, Geoff Wilson. Geoff talked about how the IFA uses their CRM programme to run integrated campaigns and to ensure that there is a single view of the customer.

Geoff Wilson shared his story on how the IFA tackled data

They started off from very small beginnings and with a shoe box of entry forms and one PC and now they are benchmarked throughout UEFA.

Geoff most certainly brought a huge level of energy to the Guinness Store House on Wednesday the 10th of June when close to a hundred marketers turned up to hear about database management and CRM.

Download a copy of Geoff's presentation (new window, 8MB, ppt)

To find out about how the IFA tackle data, take a look at our Ask the DM Expert section where we ask Geoff to tell us more.

Want to be kept up-to-date?

The An Post Mail Media Unit holds regular marketing events throughout the year. If you'd like to join the Events Mailing List, email your contact details to mail.media@anpost.ie

Pics from the morning

Eibhin Eviston, RMG Target and Ann-Maire Dunny, OgilvyOne



Nikki Magurie, Shelly Browne and Michelle Rhattigan, Strategem Integrated Communications



Mark Skinner, Creative Solutions and Ruaidhri O'Brien, DirectBrand



Katie Moloney and Grace Morgan, The Irish Times



Kathy Clarke, Murray Nolan Ltd and Paddy Kearney, An Post



Amie Peters, An Post and Geoff Wilson, IFA



Darragh Murphy, Bord Gais, Keelin Harty, Frank Keane BMW and Colm Ryan, 3rd I IT & Business Services Ltd

BOOKMARK THIS ARTICLE

Add to Favourites

SHARE THIS ARTICLE

Send this article to a friend

YOUR COMMENTS

In order to post comments, please login here or register here