Billing Communications & Promotional Inserts
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Most people don't realise that it costs the same to send 20g as it does 50g.
Every time you send a bill or invoice out there's a great opportunity to say a lot more. It makes a lot of sense to use the remaining extra capacity to communicate with your customers - for no extra cost.
What can I use the extra space for?
Marketing Communications
- Cross-sell or up-sell products
- Tell customers about upcoming activities (CSR/Sponsorship/News)
- Tips on how to use a product/service more effectively
Customer Notifications
- Information your business is required to communicate (e.g. rate changes, safety notices)
Revenue Generation
- Sell the space to suitable companies who want to talk to your customers
By sending additional communications with customer bills you can:
- Use the full capacity of your postal cost band
- Turn a fixed postal cost into a potential revenue generator
- Reach your customers directly with relevant messages
- Give your customers a positive extra with their bill - promotions, discounts, information
- Get tangible results and bring your customers back for more.