New Site

Billing Communications & Promotional Inserts

Most people don't realise that it costs the same to send 20g as it does 50g.

Every time you send a bill or invoice out there's a great opportunity to say a lot more. It makes a lot of sense to use the remaining extra capacity to communicate with your customers - for no extra cost.


What can I use the extra space for?

Marketing Communications

  • Cross-sell or up-sell products
  • Tell customers about upcoming activities (CSR/Sponsorship/News)
  • Tips on how to use a product/service more effectively


Customer Notifications

  • Information your business is required to communicate (e.g. rate changes, safety notices)


Revenue Generation

  • Sell the space to suitable companies who want to talk to your customers

By sending additional communications with customer bills you can:
  1. Use the full capacity of your postal cost band
  2. Turn a fixed postal cost into a potential revenue generator
  3. Reach your customers directly with relevant messages
  4. Give your customers a positive extra with their bill - promotions, discounts, information
  5. Get tangible results and bring your customers back for more.



 

Wed 23 May: Awards Winners Breakfast

Winners of the 2012 An Post Integrated Direct Marketing Awards give you the lowdown on their highly successful direct marketing campaigns. This is a showcase of some of the best campaigns from the Awards, you don't want to miss it!

Join us for breakfast on Wednesday 23 May at the Westbury Hotel where you'll hear 4 x 20 minute thought-provoking and inspiring case studies.

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