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The more you send, the more you save

Want to increase sales without expensive advertising? Try PostAim, our discount direct mail service. You get more from your marketing budget with PostAim - more sales, more savings and more impressive returns on investment.

• How does it work?
• Step by Step 
• How much?
• PostAim checklist
• Find out more
• Application Forms 

PostAim, our discount  direct mail service, is the best way to speak directly to the people you want to reach. It's ideal for addressed mailings that attract new customers, launch new products, fundraise and open doors for  your sales force - anything that markets your business and meets An Post's PostAim requirements.



How does it work?

PostAim is available for promotional and marketing campaigns consisting of 2,000 items or more. We can offer you great savings when you prepare your mail to our requirements – and the more you send, the more you save.

PostAim is perfect for:
• Keeping in touch with your customers
• Launching new products
• Attracting customers to a retail outlet 
• Fundraising
• Brand building and Public Relations
• Open doors for your sales force
• Boosting customer loyalty
• Reminders or invitations

An Post's presorting requirements

• For mailings of 2,000 items or more you must be sort to Pre-sort 3 (Pre-sort 151): these should be sorted to Dublin District and Post Town level

We have designed a handy Pre-sort tool, Sort It online (new window), to provide you with a quick way of checking the sort destination for your mail

Mailing Dimensions

Letter/Postcard                                                                            No larger than C5 in size (i.e. half the size of  an A4 sheet). Also known as POP or Post Office Preferred. Min:     140mm (l) x 90mm (w) x 0.18mm (d) Max:     235mm (l) x 162mm (w) x 5mm (d)

Large Envelope Items up to C4 in size (i.e. the size of an envelope containing flat A4 sheets). Also knows as a "flat" item Min:     140mm (l) x 90mm (w) x 0.18mm (d) Max:     400mm (l) x 300mm (w) x 25mm (d)

Packet Caters for three dimensional items like boxes, tubes and envelopes which exceed the limits of a Large Envelope Min:     100mm (l) x 70mm (w) x 25mm (d) Max:     In tube form the maximum dimensions (the length plus twice the diameter) must not be greater than 1,040mm, with no dimension exceeding 900mm.

How much?

Price per item

 *A further half cent or cent discount is available for PostAim mailings including a Business Response Mechanism. The rates outlined above are composite rates which are indicative of the rate which will apply to mail that is geographically representative of a nationwide posting, where there is a geographical bias, an alternative zonal rate will apply.

Make it easy for your customers to respond and get a discount on your mailing:

• Include a Prepaid Business Reply or Freepost envelope and receive an extra 1c discount per item, or
• Include an unpaid reply envelope and receive an extra 0.5c discount per item

PostAim Checklist

To enjoy the great value that PostAim offers, you need to make sure that your mailing:

• Is promotional and unsolicited by the recipient.
• At least 2,000 items
• Has a DM Ceadúnas (License No.) on the front of the envelope
• Has a return address in the front top-left hand corner of the envelope
• Is correctly sorted to An Post requirements
• Is correctly bundled
• Is correctly bagged & labelled
• Has fully completed labels
• Submit the Mailing Schedule within 24hrs of lodgement date in Excel format

An Post will check your mail once it arrives at the mail centre to confirm it meets PostAim requirements. If it doesn’t, you won’t qualify for PostAim rates; your mailing will be returned to you or you will pay the full standard rate of postage.

Find out more

• Call us on 01 705 8489 
• Email postaim@anpost.ie       

Application Forms

• Booking Form & Terms and Conditions (new window, .pdf, 131kb)