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Profiting from Publicity Post : Europa Donna Ireland

Europa Donna Ireland

How Publicity Post helped spread the word about breast cancer

Europa Donna wanted to raise awareness of breast cancer among Irish women, particularly those in disadvantaged areas.

An Post distributed their leaflet to just under three-quarters of a million Irish households.

"An Post staff were extremely helpful throughout, especially in helping us identify areas within zones that we were considering targeting."

"We were inundated with calls. The leaflet drop raised our profile around the country and made our messages more accessible to a far wider range of people all over the country than we could ever have hoped to reach."

Wed 23 May: Awards Winners Breakfast

Winners of the 2012 An Post Integrated Direct Marketing Awards give you the lowdown on their highly successful direct marketing campaigns. This is a showcase of some of the best campaigns from the Awards, you don't want to miss it!

Join us for breakfast on Wednesday 23 May at the Westbury Hotel where you'll hear 4 x 20 minute thought-provoking and inspiring case studies.
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