New Site

Profiting from Publicity Post : UNICEF

UNICEF

How Publicity Post helped UNICEF raise funds

UNICEF needed to attract new supporters in a difficult climate and encourage people to make a difference while buying their Christmas gifts.

They created a catalogue with a simple prepaid returnable order form to encourage a high response rate.

"We targeted rural and urban households, based on the geographic split of our existing supporters and new target zones."

"Within a short period of time, orders came through by phone and via the returnable order form".

Wed 23 May: Awards Winners Breakfast

Winners of the 2012 An Post Integrated Direct Marketing Awards give you the lowdown on their highly successful direct marketing campaigns. This is a showcase of some of the best campaigns from the Awards, you don't want to miss it!

Join us for breakfast on Wednesday 23 May at the Westbury Hotel where you'll hear 4 x 20 minute thought-provoking and inspiring case studies.
#