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How To Guides

How to plan a direct mail campaign

Every great campaign starts with a plan. And, like any marketing activity, planning your direct mail campaign is critical in ensuring its success. Check out the 9 steps for planning a direct mail campaign.


How to put your plan into action

You’ve identified your target audience, finalised your offers, established your measurement framework and completed your campaign plan. Now it's time to put your planning into practice.

How to measure the success of your campaign

The beauty of direct mail is that it’s measurable. You know exactly how many pieces of mail you sent out, who received them, how much each piece cost to send, and how many responses came back. Find out more about measuring success.


How to make your mailings greener

Working with the Irish Direct Marketing Association, An Post has jointly developed a set of practical informative guidelines for Irish marketers in the planning and development of environmentally responsible direct mail campaigns.

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