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How to plan a direct mail campaign

Every great campaign starts with a plan. And, like any marketing activity, planning your direct mail campaign is critical in ensuring its success. Planning involves a number of steps including setting your campaign objectives, through to defining your target audience, creating the offer, agreeing the budget, and setting up measurements to evaluate the success once the responses have all come in. ...

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Winners announced for the 2013 An Post Integrated Direct Marketing Awards

Thursday 9th May saw  some truly magnetic winners scoop award after award in the Mansion House, Dublin 2. Check out the winners online now!

Big winners of the night were Ignition - integrated ideas people, who picked up Agency of the Year. 

Check them out now at anpostdmawards.com

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