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How to plan a direct mail campaign

Every great campaign starts with a plan. And, like any marketing activity, planning your direct mail campaign is critical in ensuring its success. Planning involves a number of steps including setting your campaign objectives, through to defining your target audience, creating the offer, agreeing the budget, and setting up measurements to evaluate the success once the responses have all come in. ...

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Speed Data 2 - The Birth of a Database

At her last talk, Linda revealed the crucial dos and don’ts of data protection. This time she’ll show you how to start putting them into action.

Learn how to build an effective, compliant database from the expert, enjoy a light breakfast and network with fellow marketers… all before 9am

Wednesday 19 June - Westbury Hotel, Dublin 2 - 8am-9am sharp - just €25
Don't miss out.
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