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Research commentaries

Insights on Direct Mail straight from leading Irish research companies.

The Direct Route to the Future. Gerard O'Neill Chairman Amárach Research 2009

Nobody needs reminding that these are difficult times.  Very difficult.  Which is why it vital that businesses use their scarce marketing resources carefully and effectively.  The room for error is less than before – if there is any room at all.  This brief report sets out new findings on the use of direct mail in Ireland – from both business user and consumer recipient perspectives – in order to help improve direct marketing effectiveness in Ireland, read more...

The Future is a Conversation: The changing role of direct mail in Ireland 2007

An Post commissioned Amárach Research to examine trends in direct mail in Ireland – from both a consumer and marketer perspective – and to assess the implications for the future. This report summarises the key findings from the study, which comprised both surveys of Irish consumers as well as marketers and advertisers, read more...