Freepost & Business Reply Mail

- making it easy for your customers to respond

Need to get your customers to respond to you quickly? Try An Post’s range of Business Response Services. We can speed up your bill payments, get new orders and collect information. And because you pay the postage, your customers will find it much easier to respond.

How does it work?

Download the application form and return it to An Post. Include a sample of the item you want to send out. Then let your customers respond directly to you, at no cost to them.

Step by step

What do you want to achieve?

  • Maximise responses
  • Enhance customer recognition and feedback
  • Build a marketing database.
Business Reply and Freepost - maximising your responses
  • Customers post back their response during a promotional mailshot or advertising campaign.
  • You can also include with your invoices allowing your customer to pay by return post.
  • Customers do not have to pay postage.
  • You only pay for the responses you receive, so it's extremely cost effective.
  • With both Business Reply and Freepost you can supply your customers with specially approved pre-paid, pre-printed envelopes, cards or labels.  
  • With Freepost you need only provide your customers with a pre-approved address allowing you to include a response mechanism in press ads.
  • If you are targeting overseas customers refer to our International Business Response Service (IBRS)
Vanity Freepost - enhancing customer recognition and feedback
  • Enables you to design your own personalised response address
  • Customers can respond without having to pay postage
  • The response address you design is unique to your company
  • The address can be used in press, TV or radio advertising, making it easier for customers to remember - so they are more likely to respond
  • Delivered in the Republic of Ireland only.
POSTAIM RETURN - building the perfect marketing database

You can include a response mechanism in your mailing to allow your customers to respond easily.

How much?

  • Annual licence fee of €165.00 plus deposit, the licence fee operates until the end of the calendar year.
  • The deposit will relate to anticipated volumes, subject to a minimum deposit of €82.50
  • The following table allows you to see how much the licence fee is depending on the month you open your Business Response Service account.
 Month Licence Fees
January €165.00
February    €151.25
March €137.50
April €123.75
May €110.00
June €96.25
July €82.50
August €68.75
September €55.00
October €41.25
November €27.50
December €13.75
Weight not over Letter / Postcard Large Envelope Packet Parcel*
100g €0.90 €1.55 €3.10 €8.00
250g * €2.00 €3.90 €8.00
500g * €2.70 €5.05 €8.00
1kg * * €7.80 €8.00
1.5kg * * €8.80 €9.00
2kg * * €8.80 €9.00
*For parcels over 2kg, please refer to Zone 1 Standard Parcel Rates

What next?

Remember:

Then sit back and let An Post do the rest

Terms and conditions

Business response items will be delivered daily, Monday to Friday (excluding  Public Holidays).

The Business Response Services will operate within the Republic of Ireland only. (There is also an International Business Response Service).

The terms and conditions under which the Business Response Services are provided are subject to the general regulations and rules of the Post Office relating to the Inland Post, as detailed in Eolaí an Phoist, the Post Office Guide, as per the Inland Post Warrant 1939 and its amendments, except that they cannot be redirected after delivery at the licensed address and if re-transmitted after such delivery, must be enclosed in covers and fresh postage paid. Business Response items may be re-directed by the Post Office under special conditions.

The Head Postmaster will specify in the licence the precise terms of each address to which Freepost items may be posted. The address so specified, which may be in abbreviated form, must include the word Freepost.

Every communication or advertisement inviting a Freepost reply must state the address precisely in those terms. The instruction 'no stamp required' must be included in a Freepost address every time it is advertised. This applies equally to all media e.g. press, radio, TV etc.

When pre-printed envelopes are enclosed in a mailshot, the envelope must have 'no stamp required' printed on it in the top right-hand side where a stamp would normally appear.

If you decide to pre-print a card or envelope with your Freepost address, you must submit a sample of your proposed printed item for approval.

An Post accepts no liability to any person for any direct or consequential damage or injury arising from the loss of, or delay, or damage to any item posted in the Business Response Service or the Freepost Service.

All correspondence should be sent to Dublin Mails Revenue, 4th Floor, GPO, O'Connell Street Lower, Dublin 1, D01 F5P2.

Vanity Freepost items will be delivered daily from Monday to Friday (Excluding Public Holidays).

Vanity Freepost service will operate within the Republic of Ireland only.

The Terms and Conditions under which the Vanity Freepost Service is provided are subject to the general regulations and rules of the Post Office relating to the Inland Post, as detailed in Eolaí an Phoist, the Post Office Guide, as per the Inland Post Warrant 1939 and its amendments, except that they cannot be redirected after delivery at the licensed address and if re-transmitted after such delivery, must be enclosed in covers and fresh postage paid. Vanity Freepost items may be re-directed by the Post Office under special conditions.

Direct mail services will specify in the licence the precise terms of each address to which Vanity Freepost items may be posted. The address so specified, which may be in abbreviated form, must include the word Freepost

Every communication or advertisement inviting a Freepost reply must state the address precisely in those terms. The instruction 'no stamp required' must be included in a Freepost address every time it is advertised. This applies equally to all media e.g. press, radio, TV etc.

When pre-printed envelopes are enclosed in a mailshot, the envelope must have 'no stamp required' printed on it in the top right-hand side where a stamp would normally appear.

If you decide to pre-print a card or envelope with your Vanity Freepost address, you must submit a sample of your proposed printed item for approval.

An Post accepts no liability to any person for any direct or consequential damage or injury arising from the loss of, delay or damage to any item posted in the Business Response Service or the Vanity Freepost Service.

There are some further terms and conditions in relation to the registration and exclusivity of Vanity addresses. A copy will be supplied on request

Application forms

Click on the highlighted text below to download file.

 Business Response Application Form

 Format for Business Reply and Freepost envelopes

Glossary of Terms

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