Take the first step
A major new TV advertising campaign that encourages adults to ‘take the first step’ to improve their reading, writing and maths skills was launched Monday 6 September 2010, in Dublin. It is sponsored by An Post. For more information call 1800 20 20 65
The advertisements profile three individuals who have overcome their problems with reading, writing and maths and are intended to encourage people to make contact with adult literacy services by ringing the National Adult Literacy Agency (NALA) freephone support line.
The campaign is aimed at the one in four adults in Ireland who have literacy difficulties – these include people who left school early, those who have got out of practise reading and writing, and those whom the education system failed.
The new TV campaign leads on from An Post’s original, highly successful advertising campaign (2006 – 2009), which resulted in thousands of people contacting NALA for help with reading and writing since the start of the campaign.
The National Adult Literacy Agency:
The National Adult Literacy Agency is an independent membership organisation, concerned with developing policy, advocacy, research and offering advisory services in adult literacy work in Ireland. NALA was established in 1980 and has campaigned since then for the recognition of, and responses to, the adult literacy issue in Ireland.
The VEC Adult Literacy Service is the largest provider of adult literacy tuition in Ireland. Currently there are an estimated 50,000 adults attending 130 VEC Adult Literacy Services in Ireland.
December 2007 An Post announced sponsorship of the Sean Kelly Racing team.
The team is based at the Seán Kelly Academy in Belgium, and is made up of leading Irish and European cyclists.
Sean Kelly, who is ranked among the top five cyclists of all time, set up the team two years ago to open up new opportunities for young Irish cyclists wishing to explore the wider field of continental cycling. It is also Cycling Ireland’s high performance centre.
Announcing the sponsorship An Post Chief Executive Donal Connell said An Post was very pleased to be supporting Sean Kelly’s team for 2008:
“An Post’s sponsorship with enable some top-class Irish cyclists to fulfil their potential at the peak of international cycling, under the expert eye of Sean Kelly, an international sporting legend – and a giant of Irish sport."
This ad is to promote the teams participation in a number of UCI Races.