An Post unveils €0.5 million AddressPal campaign with TV3
An Post is partnering with TV3 this Christmas to deliver a major multi-platform campaign to highlight its hugely successful AddressPal service.
AddressPal from An Post enables customers to shop on UK websites that don’t ship to Ireland and to avail of cheaper shipping fees. With simple, free, online registration, AddressPal allows customers to make a purchase and have the item shipped to a Post Office of their choice in Ireland, for as little as €3.50.
AddressPal from An Post will sponsor Lucy and Dustin’s Toy Show Teaser on TV3 as well as a special hour long show at 6pm. Six’s Countdown to Christmas hosted by Martin King & Muireann O’Connell will be giving us a preview of what’s to come on Lucy & Dustin’s Toy Show Teaser at 8pm on Friday 2nd December.
Additionally, in a strong 3-week promotion across TV3, AddressPal will also feature on 3e and Ireland AM starting from this Monday (21st November). AddressPal is also sponsoring Xposé’s fashion segments, various viewer promotions and TV3 homepage takeovers in the lead up to Christmas.
An Post will also support the campaign with a massive digital and nationwide direct mail campaign with an overall investment of almost €0.5M. The campaign will feature TV3 Xposé presenter Karen Koster as the new face of AddressPal from An Post.
“It’s a really strong, engaging campaign, delivering entertainment and useful seasonal info over multiple platforms to those exact customers who will love the convenience and simplicity of AddressPal. They’ll never again miss out on an opportunity to buy the item of their dreams online. Karen is the perfect ambassador for the brand. Viewers trust her judgement as a stylish, savvy, and clued-in shopper,” explained Liam Sheehan, Director of Sales & Marketing, An Post.
Sharon Ledwidge, TV3 Group Brand Partnerships Manager, said: “TV3 is delighted to have An Post on board as partner for such a key element of our Christmas schedule. We look forward to working together on a unique and innovative project.”