2010 An Post Direct Marketing Awards
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Rock Strikes a Chord for Irish Business
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23/03/2010
News Article Summary
An Post is setting the stage for one of the biggest marketing events of the year, the 2010 An Post Direct Marketing Awards. The An Post awards, themed “Work that Rocked” give recognition to the best of home-grown talent for ideas that rocked Irish business in 2009.
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Marketing agencies and businesses nationwide can strike a chord by entering their classic ideas from 2009. Entries must be received by 5pm, Friday, April 30th with the main event taking place in the Mansion House on May 20th 2010. For full details of categories and entry forms visit www.anpostdmawards.com
Check out the back catalogue
Take a look at last year’s output, pick out only the material that really did get classic feedback; the ultimate response. If the entry has what it takes to impress the judges, the winning campaign will be hanging a 2010 An Post Direct Marketing Award like a glittering Gold Record.
With special awards, sector, media and strategy awards the judging panel are looking for super strategies that show superior thinking from Ireland’s home-grown marketing talent.
Entering the Rock Hall of Fame?
To make into the canon of work that rocked Irish business in 2009, the A-list of direct marketing campaigns will have to meet the awards' key criteria of creativity and strategy. Entries will need to strike a chord with the judges, demonstrating evidence of results, whether that be best use of data, understanding of customer behaviour that provides insight, strategic targeting for successful communications, or customer loyalty and retention.
Even among the most worthy line up of talent, some work just rocks harder than all the rest. Whether it’s about the words, the big idea, the message or the audience reaction, An Post will be looking for the best of 2009. Enter the 2010 An Post Direct Marketing Awards and find out whether you rocked hard enough!
For more information log onto www.anpostdmawards.com
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