Legends tell their tale at national awards


2011 An Post Direct Marketing Award Winners announced

The new roll of honour for Irish DM legends was revealed at the An Post Direct Marketing Awards in Dublin this week (Thursday night, 5th May).

An Post set the stage for one of the biggest marketing events of the year, with a  theme “Stuff of Legend” , recognising the very best of home-grown talent and ideas that conquered Irish business in 2010

Four new categories were added this year in recognition of campaigns that got top notch results through both online activity and direct mail.  The new categories were:

  • Best Direct Mail and Digital Mobile/Technology Campaign
  • Best Campaign Website
  • Best Small Business Award
  • Best Copy Writing

The days, every cent counts and  a growing share of marketing budget is shifting to measurable media, with 45% of Irish marketers agreeing that Direct Mail is more measurable than any other marketing channel and 31% of Irish marketers planning to increase their Direct Mail spend in the next 12 months (Amárach Business Wave 4 August 2010).

Among the top awards announced on the night were:

An Post Grand Prix Award: Agency


  Client  Kellogg’s
  Campaign  Field of Dreams
Best First Time Use


Direct Marketing Campaign Management
  Campaign A Tough Nut to Crack! 
Supplier of the Year RR Donnelley

Agency of the Year

Acorn Marketing  (also won 6 Gold, 5 Silver and 4 bronze)
Best Integrated Campaign Agency

SPARK Marketing Communications
  Client Bóthar
  Campaign  Gifts that Count
Best Small Business Agency

 Chilli Pepper Marketing

  Client  Universal Graphics

Take a look inside your business – we have.

The Irish Direct Marketing Association awarded a lifetime achievement in Direct Marketing to Gary Brown of RMG Target.

View the full list of winners and winning campaigns at (new window) www.anpostdmawards.com